Hello! My name is Alex.
I am a recent graduate from the University of Michigan with a bachelor's degree in UX Design and a minor in Computer Science.
Using my experience in both backgrounds, I hope to create a stronger connection between technical departments and the UX process in order to create products that are equally accessible to all.
As a designer, I place a strong emphasis on user-centered design driven by empathy and research. I work in a step-by-step way, involving all stakeholders to ensure that I create experiences that are both easy to use and feasible. Additionally, I firmly believe in the power of minimalism: " Keep it simple, yet significant."
Work Experience
Synoptek
Deliver UX design consulting for enterprise clients, providing user-centered web and portal solutions through iterative design and close collaboration with stakeholders to align with business goals.
Drive product management execution by translating client insights into actionable user stories, optimizing Jira backlogs and coordinating design and sprint activities to improve delivery speed and cross-functional alignment.
Bridge communications between clients and developers to resolve technical and design tradeoffs, ensuring every product decision advances both strategic business objectives and user satisfaction.
Spearheaded 4 major UX design projects for a major metropolitan utility company, including developing its main customer portal and specialty portals, creating user flows, wireframes, and prototypes in Figma.
Customer Experience Analyst
University of Michigan Recreational Sports
Constructed a comprehensive project plan outlining clear milestones, deadlines, and deliverables, and regularly met with the director of UM Rec Sports to ensure weekly progress alignment.
Led UX research and analysis for app redesign, employing surveys (over 80 participants), usability tests, and interviews to gather comprehensive qualitative and quantitative data.
Analyzed real-time user interactions to identify areas of concern and usability issues, driving creation of mockups, prototypes, and actionable recommendations.
UX Design Consultant (Contract)
August 2024 - Present
Sept 2023 - May 2024
First Merchants Bank
Enhanced brand identity, optimized user interaction, and reduced customer pain points by redesigning newsletters, website screens, and user flows in Figma, informed by research and competitive analysis.
Utilized secondary research, including competitive analysis, to establish a holistic rating system for physical branches, aiming to enhance brand awareness, customer interactions, and accessibility.
Conducted manager and employee interviews to gather primary research on physical branch experiences.
Developed in-house presentations and infographics to communicate research findings to stakeholders.
UX Intern
May 2023 - Aug 2023