Hello! My name is Alex.

I am a recent graduate from the University of Michigan with a bachelor's degree in UX Design and a minor in Computer Science.

Using my experience in both backgrounds, I hope to create a stronger connection between technical departments and the UX process in order to create products that are equally accessible to all.

As a designer, I place a strong emphasis on user-centered design driven by empathy and research. I work in a step-by-step way, involving all stakeholders to ensure that I create experiences that are both easy to use and feasible. Additionally, I firmly believe in the power of minimalism: " Keep it simple, yet significant."

Work Experience

Synoptek

  • Provide end-to-end UX design consulting for multiple clients, addressing diverse business needs through research, user flows, wireframes, and prototypes.

  • Collaborate with clients to define design direction, gather feedback, and refine solutions to align with both user goals and business objectives.

  • Ensure consistent design systems, clear developer handoffs, and smooth project execution by maintaining organized flies and detailed specifications.

Technology Analyst (UX)

University of Michigan Recreational Sports

  • Constructed a comprehensive project plan outlining clear milestones, deadlines, and deliverables, and regularly met with the director of UM Rec Sports to ensure weekly progress alignment.

  • Led UX research and analysis for app redesign, employing surveys (over 80 participants), usability tests, and interviews to gather comprehensive qualitative and quantitative data.

  • Analyzed real-time user interactions to identify areas of concern and usability issues, driving creation of mockups, prototypes, and actionable recommendations.

UX Design Consultant (Contract)

August 2024 - Present

Sept 2023 - May 2024

First Merchants Bank

  • Enhanced brand identity, optimized user interaction, and reduced customer pain points by redesigning newsletters, website screens, and user flows in Figma, informed by research and competitive analysis.

  • Utilized secondary research, including competitive analysis, to establish a holistic rating system for physical branches, aiming to enhance brand awareness, customer interactions, and accessibility.

  • Conducted manager and employee interviews to gather primary research on physical branch experiences.

  • Developed in-house presentations and infographics to communicate research findings to stakeholders.

UX Intern

May 2023 - Aug 2023